Mobile Health (mHealth) Technologies: Global Market Prospects - Featuring Expert Panel Views from Industry Survey 2017

1 Table of Contents
1 Table of Contents 4
1.1 List of Tables 6
1.2 List of Figures 6
2 mHealth Technologies Overview 8
2.1 What are mHealth Technologies? 8
2.2 What Types of Services Can mHealth Technologies Provide? 9
2.3 What are the Main Objectives of mHealth Technologies? 9
2.4 Key Stakeholders Involved in the Funding and Provision of mHealth 10
2.5 Key Market Segments in the mHealth Market Space 12
2.5.1 Key Sub-segments of the Global mHealth Market 14
2.6 How Prevalent is the Use of mHealth Technologies by Healthcare Organizations? Results from Our Industry-Wide Survey 15
3 The Global mHealth Market: The Most Important Drivers and Restraints in 2017 18
3.1 What Are the Most Important Growth Drivers in the Global mHealth Market? - Results from our Industry-Wide Survey 18
3.1.1 Providing Cost-Effective Care to Patients through mHealth Solutions 19
3.1.2 Can the Value and Effectiveness of Treatments be Demonstrated through mHealth Solutions? 19
3.1.3 How Interested Are HCPs and Reimbursement Entities in mHealth? 20
3.1.4 Accelerated Penetration of Mobile Technology at a Global Level 20
3.1.5 mHealth Solutions Helping Pharma Companies Solve Gaps in R&D Productivity 20
3.1.6 Is Government Funding and Support for mHealth in Key Markets Making a Difference? 21
3.1.7 Other Important Growth Drivers in the mHealth Market in 2017 21
3.1.8 What Are the Most Important Growth Drivers in the mHealth Market by Region? Results from our Industry-Wide Survey 22
3.2 What Are the Main Restraints in the Global mHealth Market? Results from our Industry-Wide Survey 23
3.2.1 What Are the Main Data Security and Privacy Concerns that Currently Surround mHealth Technologies? 24
3.2.2 Need for Clear and Harmonized Regulatory Frameworks for mHealth 24
3.2.3 Reluctance of Healthcare Professionals in Adopting New Technologies 26
3.2.4 How Much Evidence is there Documenting the Benefits of mHealth Technologies? 26
3.2.5 Is there a Shortage of Skilled IT Professionals in the Healthcare Industry? 27
3.2.6 What Are the Particular Reasons Specific Organizations Have Not Invested in mHealth Initiatives? Results from our Industry-Wide Survey 27
4 mHealth: Transforming Pharma R&D and Commercial Strategy 30
4.1 The role of mHealth Technologies in the Pharmaceutical Industry 30
4.1.1 What Specific Opportunities do mHealth Solutions Represent for Pharma Companies? Results from our Industry-Wide Survey 30
4.2 In Which Specific Areas Do Organizations Currently Utilize mHealth Technology? Results from our Industry-Wide Survey 32
4.2.1 Linking Early Research with Patient Data through Mobile Solutions 33
4.2.2 Will mHealth Technologies Solve the Patient Recruitment Bottleneck in Clinical Trials? 34
4.2.3 Improving Patient Compliance, Retention and Monitoring in Clinical Trials Through mHealth Solutions 35
4.2.4 How Will mHealth Solutions Improve Health Economic Analysis and Payer Engagement? 37
4.2.5 mHealth Opportunities for the Pharmaceutical Industry Beyond R&D 38
4.3 In Which Areas Will mHealth Have the Greatest Impact for Pharma Companies Over the Next Five Years? Results from our Industry-Wide Survey 41
5 The Most Promising Geographical Markets for mHealth Technologies in 2017 43
5.1 Important Trends in Mobile Penetration at a Global Level and Their Impact in Key mHealth Markets 43
5.2 Will Emerging Economies Continue to Be the Primary Drivers of Growth in the mHealth Market? 43
5.2.1 Which Emerging Economy Will Represent the Highest Revenue-Generating Market for mHealth Solutions and Services Over the Next Five Years? Results from our Industry-Wide Survey 44
5.2.2 Opportunities and Challenges in the Chinese mHealth Market in 2017 45
5.2.3 Opportunities and Challenges in the Indian mHealth Market in 2017 45
5.2.4 Opportunities and Challenges in the South Korean mHealth Market in 2017 46
5.2.5 Opportunities and Challenges in the Brazilian mHealth Market in 2017 46
5.2.6 Barriers to mHealth Implementation in Emerging Economies 46
6 Strategic Considerations for Effective Implementation of mHealth Initiatives 48
6.1 What Are the Most Important Factors to Consider when Designing a New mHealth Initiative? Results from our Industry-Wide Survey 48
6.1.1 Understanding Consumer Trends for New mHealth Initiatives 49
6.1.2 Considering Technological Trends for New mHealth Initiatives 49
6.1.3 Macroeconomic Trends Important for mHealth Initiatives 49
6.1.4 Security and Intellectual Property Considerations for mHealth Initiatives 49
6.1.5 Deploying an Effective Marketing Strategy for mHealth Initiatives 50
6.1.6 Channel Analysis for mHealth Initiatives 50
6.2 Other Important Considerations for Companies Designing mHealth Initiatives 51
7 Conclusions and Future Outlook for mHealth Technologies Beyond 2017 52
7.1 Some 96% of Organizations that Already Implement mHealth Solutions Are Likely to Increase Their Investment Within the Next Five Years 53
7.2 Which Regions Will Receive the Highest Investments in mHealth in the Next Five Years? Results from our Industry 54
8 Appendix 55
8.1 GBI Industry Survey: Breakdown of Respondents by Industry 55
8.2 GBI Industry Survey: Breakdown of Respondents by Region 55
8.3 GBI Industry Survey: Proportion of Organizations that Currently Implement mHealth Solutions 56
8.4 GBI Industry Survey: mHealth Utilization Rates by Region, Comparison of Expert Panels from Europe, North America and Asia 56
8.5 GBI Industry Survey: Most Important Factors Driving Growth in the mHealth Market 57
8.6 GBI Industry Survey: Most Important Factors Driving Growth in the mHealth Market, North American Panel vs European Panel vs Asian Panel 57
8.7 GBI Industry Survey: Main Factors Restraining Growth in the mHealth Market 58
8.8 GBI Industry Survey: Reasons Preventing Organizations from Investing in mHealth Initiatives 58
8.9 GBI Industry Survey: Reasons Preventing Organizations from Investing in mHealth Initiatives, North American Panel vs European Panel 59
8.10 GBI Industry Survey: Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions 59
8.11 GBI Industry Survey: Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel 60
8.12 GBI Industry Survey: Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel 60
8.13 GBI Industry Survey: Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021 61
8.14 GBI Industry Survey: Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative 61
8.15 GBI Industry Survey: Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021 62
8.16 GBI Industry Survey: Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021, North American Panel vs European Panel vs Asian Panel 62
8.17 References 63
8.18 Contact Us 67
8.19 Disclaimer 67

List of Tables
1.1 List of Tables
Table 1: eHealth: Key Branches and Descriptions 8
Table 2: Examples of Important mHealth Services Currently Available 9
Table 3: FDA Guidance on Mobile Medical Applications by Subset 25
Table 4: Pharmaceutical mHealth Solutions Supporting Marketing and Patient Educational Efforts 39
Table 5: mHealth Solutions Supporting Drug Anti-counterfeiting Efforts 40
Table 6: mHealth Solutions Supporting Pharmaceutical Post-Marketing Surveillance Efforts 40
Table 7: Smartphone Penetration Rates in Key Geographical Markets (%), 2016 and 2020 44
Table 8: Important Considerations and Recommendations For Companies Designing mHealth Initiatives 51

List of Figures
1.2 List of Figures
Figure 1: Key Stakeholders in the Provision of Funding to Drive mHealth 11
Figure 2: Key Market Segments in the mHealth Market Space 13
Figure 3: GBI Research Industry Survey, Breakdown of Respondents by Industry 15
Figure 4: GBI Research Industry Survey, Breakdown of Respondents by Region 15
Figure 5: GBI Research Industry Survey, Proportion of Organizations that Currently Utilize mHealth Solutions 16
Figure 6: GBI Research Industry Survey, mHealth Utilization Rates by Region, North American Panel vs European Panel vs Asian Panel 16
Figure 7: GBI Industry Survey, Most Important Factors Driving Growth in the mHealth Market 18
Figure 8: GBI Industry Survey, North American Panel vs European Panel vs Asian Panel, Most Important Factors Driving Growth in the mHealth Market 22
Figure 9: GBI Industry Survey, Main Factors Restraining Growth in the mHealth Market 23
Figure 10: GBI Industry Survey, Reasons Preventing Organizations from Investing in mHealth Initiatives 27
Figure 11: GBI Industry Survey, North American Panel vs European Panel, Reasons Preventing Organizations from Investing in mHealth Initiatives 28
Figure 12: GBI Industry Survey, Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions 30
Figure 13: GBI Industry Survey, Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel 32
Figure 14: Areas Where Pharma Can Optimize the Internal Pharma Value Chain 33
Figure 15: Examples of Sensor Suites Available for Different Therapeutic Areas 37
Figure 16: Examples of Sensor Suites Available for Different Therapeutic Areas 38
Figure 17: GBI Industry Survey, Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel 41
Figure 18: GBI Industry Survey, Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021 45
Figure 19: GBI Industry Survey, Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative 48
Figure 20: GBI Industry Survey, Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021 53
Figure 21: GBI Industry Survey, North American Panel vs European Panel vs Asian Panel, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021 54
Figure 22: GBI Research Industry Survey, Breakdown of Respondents by Industry 55
Figure 23: GBI Research Industry Survey, Breakdown of Respondents by Region 55
Figure 24: GBI Research Industry Survey, Proportion of Organizations that Currently Utilize mHealth Solutions 56
Figure 25: GBI Research Industry Survey, mHealth Utilization Rates by Region, North American Panel vs European Panel vs Asian Panel 56
Figure 26: GBI Industry Survey, Most Important Factors Driving Growth in the mHealth Market 57
Figure 27: GBI Industry Survey, North American Panel vs European Panel vs Asian Panel, Most Important Factors Driving Growth in the mHealth Market 57
Figure 28: GBI Industry Survey, Main Factors Restraining Growth in the mHealth Market 58
Figure 29: GBI Industry Survey, Reasons Preventing Organizations from Investing in mHealth Initiatives 58
Figure 30: GBI Industry Survey, North American Panel vs European Panel, Reasons Preventing Organizations from Investing in mHealth Initiatives 59
Figure 31: GBI Industry Survey, Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions 59
Figure 32: GBI Industry Survey, Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel 60
Figure 33: GBI Industry Survey, Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel 60
Figure 34: GBI Industry Survey, Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021 61
Figure 35: GBI Industry Survey, Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative 61
Figure 36: GBI Industry Survey, Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021 62
Figure 37: GBI Industry Survey, North American Panel vs European Panel vs Asian Panel, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021 62